We sat down with Professor James Morton to uncover the profound impact nutrition has on our training and discover how athletes can unlock untapped potential.
Meet Professor James Morton
Professor James Morton is a world-leading Performance Scientist with a wealth of expertise and experience. He has authored over 160 publications in the fields of exercise metabolism, exercise physiology, and sports nutrition. His insights are backed by years of research and hands-on experience with elite athletes.
A Track Record of Success
From 2010-2015, Professor Morton served as the performance nutritionist for Liverpool FC. He then took on the role of Head of Nutrition and Physical Performance Lead for Team Sky between 2015 and 2019. During this time, he led the nutrition strategy that powered Team Sky to four Tour de France victories in 2015, 2016, 2017, and 2018.
Discover the Secrets of Elite Nutrition
In this exclusive video, Professor Morton shares his insights on how nutrition can significantly enhance your training. Learn about the strategies he employed with top-tier athletes and how you can apply these principles to your own training regimen.
Fuelling is the difference between good and great, ordinary and extraordinary. It’s essential for maximising workouts, effective recovery, and achieving your true potential.
Every athlete is unique. That’s why we developed Hexis—an intelligent, personalised fuelling plan that adapts to your needs. Built on advanced nutrition technology, Hexis is proven to improve your performance. Learn more and take your performance from good to extraordinary.
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